Embrace aging: Instead of fighting against the natural aging process, embrace it and find confidence in the life experience and wisdom that comes with it.

1. Take care of your physical health: Eating a healthy diet, exercising regularly, and getting enough sleep can improve your physical appearance and boost your confidence.

2. Dress for your body type: Find clothes that flatter your figure and make you feel good about yourself. Don't be afraid to experiment with different styles and colors.

3. Practice self-care: Take time for yourself each day to do things that make you feel good. This can include reading, meditating, or taking a relaxing bath.

4. Find a hobby: Having a hobby or activity that you enjoy can give you a sense of purpose and fulfillment.

5. Surround yourself with positive people: Spend time with people who uplift and support you, and limit your time with those who bring you down.

6. Build a strong support system: Having a strong network of friends and family can provide you with the support you need to feel confident and beautiful.

7. Learn to love your wrinkles: Wrinkles are a natural part of aging, and they can add character and depth to your face. Learn to appreciate them as a sign of a life well-lived.

8. Take care of your skin: Regularly cleansing, moisturizing, and protecting your skin can help keep it looking youthful and radiant.

9. Stand up for yourself: Speak up when you feel disrespected or taken advantage of. Being assertive can help you feel more confident and in control.

10. Be kind to yourself: Treat yourself with the same kindness and compassion you would offer to a friend. Remember that everyone has flaws, and try not to be too hard on yourself.

11. Last but not least, have a boudoir session with Boudoir Betty. Although this should be first on the list because when you feel good about yourself, you are more confident, and willing to accept nothing less than what you deserve!

In conclusion, feeling confident and beautiful as a woman over 40 is not just about looking good but also taking care of yourself physically, emotionally and mentally. It's important to embrace aging, practice self-care, surround yourself with positive people, take care of your skin, stand up for yourself, and be kind to yourself. Remember that confidence and beauty come from within, and the most important thing is to feel good about yourself.